Tuesday, December 8, 2009

Pecandu Internet Berisiko Besar Melukai Diri Sendiri


JAKARTA, KOMPAS.com - Remaja yang kecanduan internet punya kemungkinan lebih besar untuk melakukan perbuatan yang membahayakan diri mereka. Demikian hasil studi ilmuwan Australia-China.
Seperti dilaporkan Reuters, pekan lalu para peneliti mengkaji 1.618 remaja berusia 13 sampai 18 tahun dari Provinsi Guangdong di China mengenai perilaku memukul diri, menjambak, mencubit atau membakar diri. Para responden juga diberi tes guna mengukur tingkat kecanduan mereka terhadap internet.
Tes itu mendapati bahwa sebanyak 10 persen siswa yang disurvei kecanduan internet pada tingkat sedang, sementara kurang dari satu persen adalah pecandu berat internet. Kecanduan internet telah dikategorikan sebagai masalah kesehatan mental sejak pertengahan 1990-an dengan gejala yang serupa dengan kecanduan lain.
"Semua siswa yang dikategorikan sebagai kecanduan tingkat sedang terhadap internet, 2,4 kali lipat lebih besar kemungkinannya melukai diri sendiri, satu sampai lima kali dalam 6 bulan belakangan dibandingkan dengan siswa yang tidak kecanduan internet," kata Dr. Lawrence Lam dari University of Notre Dame, Australia dan rekannya dari Sun Yat-Sen University, Guangzhou dalam hasil risetnya.
Mereka mengatakan hasil itu menunjukkan hubungan "yang kuat dan mencolok" antara kecanduan internet dan tindakan melukai diri di kalangan remaja bahkan jika dihitung bersama variabel lain yang berkaitan dengan perilaku seperti depresi, ketidakpuasan pada keluarga, atau peristiwa hidup yang membuat stres. Para peneliti mengatakan hal itu menunjukkan bahwa kecanduan ialah satu faktor risiko terpisah bagi tindakan melukai diri.
Para ahli menafsirkan kecanduan internet antara lain jika ada perasaan depresi, gelisah, dan murung ketika tidak melakukan kegiatan internet. Semua itu baru bisa hilang ketika pecandunya kembali melakukan kegiatan online. Mengkhayal atau terlalu memikirkan kegiatan online adalah tanda lain mengenai kecanduan internet. Meski diakui soal kecanduan internet ini perlu diteliti lebih lanjut.

source :yahoo.co.id

The hidden costs of identity theft


(CNN) -- Debra Guenterberg doesn't have to go to a horror movie to get spooked. She says she's been living a nightmare for the past 13 years.
The Wisconsin woman says she's been stalked by two phantoms. Two men stole her name and her husband's Social Security number. They used the information to obtain credit cards, buy cars and three homes.
Like many horror movie villains, the bad guys keep coming back. Thirteen years after the men stole their names, the Guenterbergs are still being turned down for credit because of the damage done by the men, she says.
"It's a nightmare," Guenterberg says. "We both feel physically and mentally exhausted. We feel hopeless because we can't fix this."
Most people know about the financial hit identity theft victims take. But less attention is paid to the emotional costs they also pay. Victims often experience paranoia, depression, rage -- some even endure family breakups, security experts say.
There are many ways someone's identity can be stolen. Much of it now occurs online. A person's identity can be stolen from a social media site, through online banking or after they have clicked on a deceptive e-mail.
But no matter how it happens, the victim is going to pay -- financially and emotionally, cybersecurity officials say.
The Guenterbergs say they've battled the IRS, elected officials and local sheriffs to reclaim their name. They've also undergone counseling.
"We're angry," Debra Guenterberg says. "We can't sleep at night. ... We want to move on."

The hidden toll of ID theft
Moving on, though, often requires justice. And that can be elusive for victims of identity theft, security experts say.
The identities of an estimated 9.1 million Americans have been stolen by thieves lifting personal information off the Internet or through other means, according to a 2008 survey conducted by Javelin Strategy & Research, a financial services research firm.
But it often takes the average identity theft victim months, if not years, to resolve their case, security experts say. Some say that no matter what they do, they still encounter problems getting credit.
Robert Guenterberg tried to open a checking account earlier this year, but says the bank turned him down because it confused him with the men who had stolen his Social Security number.
"It never ends," Robert Guenterberg says.
The Guenterbergs say their ordeal began 13 years ago when Robert Guenterberg tried to buy a Ford truck but was rejected because of poor credit. He got the same answer when he tried to get a home loan and a credit card.
When the collection agencies started calling, the Guenterbergs say they finally discovered the source of their problem. They say two men had stolen the couple's name and Robert' Guenterberg's Social Security number.
The Guenterberg's situation was especially thorny because it involved the loss of his Social Security number.
The Privacy Rights Clearinghouse, a nonprofit group that educates consumers about privacy protection, tells people that even if an imposter is using their Social Security number, the Social Security Administration will only issue a new number in extreme cases.
Michael Kaiser, executive director of the National Cyber Security Alliance, says getting a new Social Security number is tough and can complicate an identity theft victim's life even more.
"They can [get a new Social Security number] but the hassle may not be worth it," Kaiser says.

What the scammers say after they've been caught
Even if victims of identity theft are able to clean up their financial records, some must learn how to overcome their bitterness. Linda Foley had to learn that lesson.
Foley had just started working as a restaurant reviewer for a San Diego magazine when her employer asked her to fill out tax forms to get paid.
Foley says her employer then used her Social Security number to obtain three credit cards and a cell phone. She says she uncovered the deception when one of her credit card companies called during a routine credit check to verify her change of address.
That's when Foley learned that her boss was living it up on credit cards with her name.
"She was getting gourmet meals home delivered," Foley says. "She was getting vitamins; she was going on shopping sprees at department stores."
Foley says she's not the same person she was before her identity was stolen.
"It changes your life," she says. "I don't trust the way I used to. I don't share things with people as much as I used to."
Foley says she never talked to the woman who stole her identity, but she always wanted to.
The woman was eventually caught and apologized to a judge in court for stealing Foley's identity. Foley was so angry that she wanted to personally confront the woman. But Foley says her lawyer restrained her.
"I came to understand that what she did was because of what she is," Foley says. "How could she explain that to anybody? They [scammers] live a different life; they live in a different world."
Foley says she and her husband, Jay, formed Identity Theft Resource Center, which educates individuals and businesses about identity theft. In her new role, Foley says she talked to identity theft scammers.
None of them saw themselves as criminals, she says.
"The reason they gave is, 'No one is going to get hurt,' '' Foley says. "They don't see this as a crime of victimization."
Some identity thieves are so cold-blooded that they even prey on their closest relatives, Foley says.
"I've worked with people whose parents have stolen their information for 25 years," Foley says. "They've had their parents jailed."
Tips for preventing identity theft are now well known. Only give out a Social Security number if you must; install a firewall on your home computer; don't use biographical information in your passwords.
Linda Foley's husband, Jay, co-founder of Identity Theft Resource Center, says one of the best precautions a person can take is something simple: Pay attention to what they click on the Internet.
"You get yourself into a big rush and something pops up in front of you, you deal with it and move and then you say, 'What did I just do?' " says Jay Foley.
Perhaps one of the best precautions is to remember the struggles of people like the Guenterbergs.
Losing money to a thief is not the same as losing one's identity, Debra Guenterberg says.
"If somebody steals your wallet and you notice what they've done on your credit report, you still have protection from that, though it's still a nightmare, '' Debra Guenterberg says.
"But when someone overtakes your life and becomes you -- that's insane."

source : cnn.com

Thursday, December 3, 2009

Google Caffeine And The New Ranking Factors


Google Caffeine is the name given to Google's "Next Generation" search engine, which it will use to rank and index all the pages on the wonderful world wide web. According to all indications, this is not just another one of Google's infamous Updates, but a major "Overhaul" of its index and algorithm, the complex formula and calculations Google uses to rank all web pages, including yours.
If that doesn't sound ominous enough, according to Matt Cutts (Google Spokesperson) one database is already showing Google Caffeine, and the full blown version will be released after the holidays. The reasoning behind this, Google doesn't want to upset webmasters and site owners during the lucrative holiday buying season. In the past, other major Google Updates have come around this time of the year, most notably the "Florida Update" which severely affected many web sites and webmasters.

Recently, Google has been more aware and much more generous to webmasters by being more open and forthcoming in regards to how it indexes its pages. This time around, webmasters were even given access to a beta version of Caffeine which Google released last summer ('09) where webmasters could check to see how well their keywords and site would fare in this new search index. This beta site (
www2.sandbox.google.com) has now been taken down by Google.

Like any professional search engine marketer who works online, I was constantly checking my sites and keywords in Google's new search engine. I have drawn some conclusions from what I have observed, but please be aware it is often very foolish to draw conclusions and make predictions from your own small sampling of results. You can end up with egg on your face very quickly, especially when you consider Google is probably still making adjustments and refinements on Caffeine as it analyzes the results.

However, there are certain ranking factors that even Google is telling us about, mainly "Site Speed" or how fast your site loads will play a part in how it's ranked. We have also heard a lot about "Broken Links" and if your page or site has them, then it will probably be ranked lower. Of course, linking out to "Bad Neighborhoods" will probably still not be a good practice if you want higher rankings within Google.

It should not come as a shock or a surprise, that "Over-All Page Quality" will play a greater role in how well your page ranks. Keep in mind, Google is like any other company putting out a product, if that product doesn't have a high standard of quality, it reflects badly back on everyone concerned. Google's SERPs (Search Engine Results Pages) is the key to all their online revenue, they must do everything in their power to keep that product fast, relevant, current and above all, something of high quality.

Therefore, expect "OnPage Factors" to play a much greater role in Google Caffeine. Quality unique content, page design, good navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and the number of social bookmarks may play an increased role in achieving high rankings. A perfectly optimized keyworded page, with the keyword in the title, description, meta tags, alt tags, on the page... will probably get you ranked higher in Caffeine, as well as most search engines on the web.

This may be pure speculation on my part, but one of the areas Caffeine will be addressing or incorporating is "Social BookMarking", that is the number of social bookmarks a page receives will determine how high it is ranked. I also believe one of the major reasons these bookmarks will become much more important has to do with the whole nasty issue of link buying.

Now, the integrity of Google's index is not in question, but any savvy marketer or webmaster knows any individual or company with deep pockets and huge resources can buy their way into the top spot. Despite Google's attempt to stop it, link buying and keyword positioning is a thriving industry on the web. Rightly or wrongly, money and unlimited resources will get you or your company to the top in organic search, regardless of which search engine you're targeting.

All moral and ethnical issues aside, the small webmaster and/or online marketer is stuck right in the middle, with Google on one side and these major multinational competitors on the other. Looming on the horizon is Google Caffeine, a new sheriff in town!

What new rules will this sheriff bring?

The major question here is this: has the importance of backlinking been downplayed in this new index in favor of the keyworded domain and onsite content and optimization? Has there been a major shift to listing more quality content rather than relying on the number of backlinks a site is receiving, even from important related themed sites? The major problem and question to Google is this: if links can be bought, how do you keep your organic results democratic and fair, which was the original intention of Larry Page and Sergey Brin when they started Google in 1998.

One possible solution is social bookmarking.

Will we see an ever growing importance of social bookmarks and links in this new index. It is quite easy to buy 1000 links, but getting 1000 or 10,000 "re-tweets" is a little more difficult, similarly getting two or three thousand "diggs" may be a little harder to pull off. Same goes for Del.icio.us bookmarks, Facebook fans... well you get the picture. Will Google's use of these new social sites make Caffeine faster, more relevant, more current and most importantly of all, can it bring some democracy back into their index?

Of course, nothing in Google's new index will be that cut and dry, that black and white. Other ranking factors such as age of site, past history and reputation, traffic numbers, authority branding... will all play a role in whether your site gets listed on that all important first page. However, on page factors may play a greater role - title, meta tags, description, keyword density, alt tags, page views, bounce rate, time spent on page, and the number of social bookmarks may play an increased role in achieving high rankings. Website speed or how fast your site loads may also be a new ranking factor.

Underlying this whole issue is the fact which many experienced webmasters/marketers already know, Google's SERPs is not a one-trick pony anymore. For very lucrative (monetized) keyword phrases, Google's results are broken up into Five categories... Info listings, Video listings, News Listings, Shopping Listings and Corporate Listings. Forget Caffeine, this is probably the fairest move Google has made in the last few years to make its SERPs more democratic.

Another even more puzzling issue for me concerning Google Caffeine is how much emphasis or ranking power will it place on "Keyworded Domains", domain names which have your keyword or keyword phrase in them. Will these domains be ranked higher? Webmasters and marketers for years have been telling us we should always pick domain names which have our major keywords in them. Just common sense really, someone searching for "brown widgets" will more likely than not find that item at a domain called brownwidgets(dot)com or brownwidget(dot)com. The major SEO reasoning, all your backlinks will inherently have your searched keyword in the URL, thus bringing it up in the rankings.

Against this whole backdrop, everyone has to realize the web itself is evolving, new sites like Twitter, FaceBook... have changed the whole cyber landscape. Likewise, the web user is also changing and becoming more web savvy in how they use the web. Will search engines, not only Google, take a back-seat role in how we find stuff on the web? As major sites are branded into the web user's psyche, will these users go directly to these sites, by-passing the search engines altogether?

As the web evolves, keyworded domains will become more valuable and this value will be reflected in the quality of the site. If you're making thousands or even millions from your keyworded domain, you can afford to invest in quality content and design. Cream rises to the top. Gradually, as these domains become more valuable, they will probably be snapped up by marketers and companies who know just how to exploit them. Thousands upon thousands of keyworded domains will probably be bought up by multi-billion dollar corporations who finally realize what the web has to offer. This new evolved web will probably be much more narrower in scope and very topic specific.

In the "next generation" web the re-direct shall be king!

Will the role of the search engines, whether it be Google or Bing/Yahoo, become less and less important, as savvy web searchers go directly to a site by typing in the keyworded domain to find what they're looking for on the web? Cutting out the middleman may just become a world wide passion as big multinational and fully funded corporations snap up all these valuable and lucrative keyworded domains, will we see these domains grow in importance and the search engines take more of a back-up role? Human nature dictates we always take the fastest route to our destination, and the web will be no exception to this rule.

Have all the smart people at Google figured this out already, and designed the new Google Caffeine to reflect the growing importance of the keyworded domain? Of course, we can only speculate when it comes to just what Google is planning and doing with its next generation search engine, but will onsite factors and your domain name play a greater role in their organic SERPs?

Regardless of what the new sheriff actually does, when the dust finally settles on all these latest developments, the keyworded domain will probably be standing tall, watching the sun rise on a brand new day.



About the Author: Titus Hoskins is a full time online affiliate marketer. His livelihood is derived from & depended upon search engine marketing & daily monitoring of targeted keywords, mainly within Google. He runs numerous sites, including: Free Marketing Tools & Internet Marketing Tools.





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